Lesson 25 / 25

Revision: Cheat Sheet and Self-Check

Review the concepts, techniques and ethics of AI visibility from the whole course.

Cheat sheet

Concept: assistants give one answer with few brands; visibility = mention, citation, recommendation, accuracy, sentiment; knowledge comes from training memory and live retrieval. Influence: consistent entity facts, independent authority, answer-first useful pages. Technical: decide crawler access per bot (robots.txt), server-rendered content, JSON-LD that matches the page, sitemap, llms.txt as an experiment. Measurement: fixed prompt set across intents and languages, repeated runs, mention rate with a range, share of voice, citation/domain analysis, referrers and server logs. Playbooks: pricing, comparisons, how-tos, FAQs, original data; honest reviews; Hindi and local content. Risks and ethics: fix wrong facts at their sources, address negative themes by improving the product, never use hidden prompts or fake reviews. Operate: monthly loop, change log, honest scorecard, no guarantees.

Questions interviewers ask

Be ready to explain: how assistants learn about a brand (memory versus retrieval), what GEO adds to SEO, why client-side rendering can hurt, how you would measure visibility fairly given non-deterministic answers, how to respond when an assistant states a wrong fact, and which tactics are unethical.

Quick check: Your pricing page content is injected by JavaScript. Which check best reveals the risk?

  • Change the font
  • Count your social followers
  • Fetch the page with curl and see if the price text is in the raw HTML
  • Rename the domain
Answer

Fetch the page with curl and see if the price text is in the raw HTML — If the text is absent from the raw HTML, crawlers that do not run JavaScript will miss it.

Quick check: Brand mentioned in 6 of 10 answers. How should you report this?

  • 60% with a wide range, and collect more runs
  • Exactly 60%, nothing more is needed
  • 100% visibility
  • 0% because samples are small
Answer

60% with a wide range, and collect more runs — With only ten answers the plausible range is wide, so show it and add runs before drawing conclusions.

Quick check: An agency promises "guaranteed #1 mention in all AI assistants within 30 days". What is the right reaction?

  • Believe it because it is confident
  • Sign immediately
  • Pay in advance for the full year
  • Be sceptical: nobody controls assistant outputs, so no guarantee can be honest
Answer

Be sceptical: nobody controls assistant outputs, so no guarantee can be honest — Outputs vary and change, so honest providers talk about improving the odds and measuring, not guarantees.