Lesson 3 / 25

What "Visible" Means

Define mention, citation, recommendation, accuracy and sentiment as separate measurable outcomes.

Five things to track

Mention: the assistant names your brand. Citation: it links to one of your pages as a source. Recommendation: it suggests you for the user's need ("best for small teams"). Accuracy: what it says about you (features, price, location) is correct. Sentiment: how it describes you (positive, neutral, negative). Being mentioned with wrong details can be worse than not being mentioned, so measure all five, not only mentions.

A scorecard row

One record per question-and-answer. Over many questions these become rates you can chart.

{
  "prompt": "best lightweight project tracker for a 5-person team",
  "assistant": "assistant-x (web search on)",
  "date": "2026-10-01",
  "mentioned": true,
  "position": 3,
  "cited_our_url": false,
  "recommended": true,
  "facts_correct": {"price": false, "free_plan": true},
  "sentiment": "positive"
}

Accuracy can be a quick win

Fixing a wrong price or outdated feature on your own pages and key third-party listings is often easier than winning new mentions, and it protects trust right away.

Quick check: An assistant names your brand but gives the wrong price. What does this show?

  • That the price is irrelevant
  • Perfect visibility
  • That no one saw it
  • A mention exists but accuracy is poor and needs fixing
Answer

A mention exists but accuracy is poor and needs fixing — Mentions and accuracy are separate; both must be tracked.