Content That Answers Directly

Make the answer easy to lift

Assistants quote passages that directly answer a question. Put the answer in the first one or two sentences under a heading phrased like the question ("How much does Acme Tasks cost?"), then add detail. Use descriptive headings, short paragraphs, lists and tables for comparisons, and state facts concretely (numbers, dates, limits, who it is for and who it is not for). Publish pages people actually ask about: pricing, comparisons ("X vs Y"), alternatives, how-to guides, integrations, FAQs, and original data or case studies, which others then cite. Avoid fluff and keyword stuffing.

Answer-first structure

Compare the vague and the quotable version of the same page.

<!-- Vague -->
## Our pricing philosophy
We believe in flexible plans that grow with you...

<!-- Quotable -->
## How much does Acme Tasks cost?
Acme Tasks costs 5 USD per user per month on the Team plan, with a free plan
for up to 3 users. Annual billing saves 20%.

| Plan | Price | Best for |
|---|---|---|
| Free | 0 | individuals, up to 3 users |
| Team | 5 USD/user/month | small teams of 4 to 50 |

Date and update your pages

Show a "last updated" date and genuinely refresh key pages (pricing, comparisons). Retrieval systems prefer current information, and stale pages feed outdated answers.

Quick check: Where should the direct answer go on a page?

• In the first sentence or two under a question-style heading
• At the very end after a long story
• Hidden in an image only
• Nowhere