Case Study: A 90-Day Plan for a SaaS Startup

Plan

Days 1-15 (baseline): build a 60-prompt set in English and Hindi; run it 3 times on 3 assistants with search on and off; record mention rate with ranges, citations, accuracy and sentiment; check robots.txt, server logs and rendering with curl. Days 16-45 (fix): unblock search crawlers deliberately, make pricing and docs server-rendered, add Organization/Product/FAQ JSON-LD, create a brand facts page, correct two stale directory listings and one outdated blog post. Days 46-75 (create): publish pricing, three honest comparison pages, five how-to guides, an FAQ and a Hindi pricing and FAQ page; release an original survey. Days 76-90 (earn and measure): ask happy customers for reviews, contribute to two communities with disclosure, pitch the survey to trade sites, re-run the prompt set, report with ranges and decide next quarter's focus.

A complete 90-day plan

Fix the basics, publish what assistants need, earn credible mentions and measure honestly.

The plan on one page

Each line maps to a section of this course.

Baseline    60 prompts (en+hi), repeated runs, ranges, logs, curl   (Sec 4, 3)
Technical   crawler rules, server-rendered pages, JSON-LD, sitemap       (Sec 3)
Facts       brand facts page, fix stale sources, correction log         (Sec 2, 6)
Content     pricing, comparisons, how-tos, FAQ, Hindi pages, survey     (Sec 2, 5)
Authority   honest reviews, disclosed community help, trade-press pitch (Sec 5, 6)
Operate     monthly cycle, change log, honest scorecard                 (Sec 7)

Compare like with like

Re-run exactly the same prompts, assistants and settings at day 90. Otherwise a change in the questions, not in your visibility, might explain the difference.

Quick check: What should happen at day 90 so results are comparable with the baseline?

• Skip measurement
• Use completely new prompts
• Re-run the same prompts, assistants and settings
• Change the assistant each time