Lesson 29 / 32

SEO Tools for Developers

Essential tools for auditing, monitoring, and optimizing your site.

Google Search Console

Free, provided by Google. See search queries, impressions, clicks, ranking positions, and crawl errors. This is essential for monitoring SEO performance.

PageSpeed Insights

Free tool by Google. Measures Core Web Vitals (LCP, FID, CLS), page speed on mobile and desktop, and gives optimization recommendations.

Lighthouse & DevTools

Built into Chrome. Lighthouse audits performance, accessibility, best practices, and SEO. Use DevTools to debug rendering and network issues.

Lighthouse CI for automation

Run Lighthouse in CI/CD pipelines to catch performance regressions before they hit production. Set performance budgets and fail the build if budgets are exceeded.

Screaming Frog SEO spider

Desktop tool that crawls your site like Google does. Find broken links, missing meta tags, redirect chains, and crawl errors in bulk. Essential for technical SEO audits.

Bing Webmaster Tools

Like Google Search Console, but for Bing. Many B2B and older demographics use Bing. Track performance on Bing separately.