# Keyword Research & Search Intent — SEO for Developers: Technical SEO and Core Web Vitals

Source: https://www.geekswithgeeks.com/en/seo-developers/seo-keyword-research

> Find the queries your audience searches for and match each page to search intent: informational, navigational, commercial or transactional.

## Search intent

**Search intent** is the goal behind a query. *Informational* ("how to set up a sitemap"), *navigational* ("Search Console login"), *commercial* ("best SEO tools") and *transactional* ("buy domain"). A page ranks when its content matches the intent of the query.

## Finding keywords

Start with Search Console queries you already get impressions for, then use keyword tools, "People also ask" and competitor pages. Prefer specific long-tail phrases you can fully answer over broad terms you cannot win.

## One page, one primary intent

Map each page to one primary keyword and intent. Two pages targeting the same query compete with each other (keyword cannibalization).