# Content Quality & E-A-T — SEO for Developers

Source: https://www.geekswithgeeks.com/en/seo-developers/seo-content-quality

> Google's E-A-T framework and how to establish expertise.

## Expertise, Authoritativeness, Trustworthiness

Google prioritizes E-A-T for YMYL (Your Money Your Life) pages. Medical, legal, financial advice needs author credentials. Cite sources, show author expertise, and build trust.

## Add author information

Include author name, credentials, bio, and social profiles in your article schema. This signals to Google that content is written by a real, trusted expert.

## YMYL content guidelines

Content about money, health, safety, and civic topics is YMYL. Google ranks these more conservatively and favors established, authoritative sources.