Lesson 28 / 32

Content Quality & E-A-T

Google's E-A-T framework and how to establish expertise.

Expertise, Authoritativeness, Trustworthiness

Google prioritizes E-A-T for YMYL (Your Money Your Life) pages. Medical, legal, financial advice needs author credentials. Cite sources, show author expertise, and build trust.

Add author information

Include author name, credentials, bio, and social profiles in your article schema. This signals to Google that content is written by a real, trusted expert.

YMYL content guidelines

Content about money, health, safety, and civic topics is YMYL. Google ranks these more conservatively and favors established, authoritative sources.