Lesson 25 / 32

SEO Audit & Implementation

How to audit your site and prioritize improvements.

Conduct a technical audit

Use Screaming Frog, Lighthouse, and Search Console to identify issues: broken links, slow pages, missing meta tags, crawl errors, and ranking problems.

Prioritize by impact

Fix high-traffic pages first. A 5% improvement on a page getting 10k visits/month is better than fixing a page with 100 visits/month.

Measure impact of changes

After optimizing, measure the impact. Does traffic increase? Do rankings improve? Rankings take weeks to change; give optimizations time.