# When Assistants Get Your Brand Wrong — AI Visibility and LLM Brand Discovery

Source: https://www.geekswithgeeks.com/en/ai-visibility/risk-wrong-facts

> Find hallucinated or outdated claims and fix them at their sources.

## Fix the source, then report

Assistants can state wrong prices, discontinued features, invented awards or even confuse you with a similarly named company. Run regular **branded prompts** ("what is Acme Tasks?", "how much does it cost?", "is it safe?") and compare answers to your **brand facts page**. When something is wrong: (1) find where the wrong claim could come from (an old blog post, a stale directory entry, a competitor comparison) and **correct or update that source**; (2) publish a clear, dated page with the right fact; (3) use the assistant's **feedback or report option** on specific bad answers; (4) re-test after a few weeks. You cannot edit a model's memory directly, so source quality and retrieval are your main tools.

## Protect trust

Assistants sometimes get brands wrong. Detect it, correct the sources and stay on the right side of ethics.

![Three duties: detect, correct, behave.](assets/figures/ai-visibility/section-6-map.svg) — Figure 6.1 — Detect, correct and behave.

## A correction log

Track each issue to resolution. It also shows which sources cause the most errors.

```text
Date        Assistant   Wrong claim                    Likely source           Action                         Status
2026-09-20  assistant-x "free plan has 10 users"        2023 blog post          update post + add banner       fixed 10-02
2026-09-20  assistant-y "founded 2018"                  directory listing       corrected listing              pending
2026-09-27  assistant-x "acquired by BigCorp"           name clash w/ other co  publish clarity page, report  re-test 10-25
```

## Retire old pages carefully

Old pricing or product pages can keep feeding outdated answers. Update them, add a clear "archived/out of date" note with a link to the current page, or redirect them appropriately.

**Quiz:** An assistant states an outdated price. What is the best first step?

- [ ] Delete your whole website
- [ ] Ignore it forever
- [ ] Edit the model weights directly
- [x] Find and update the source that may be feeding the old figure

*Answer:* Find and update the source that may be feeding the old figure. You cannot edit a model, but you can fix the pages and listings it learns from or retrieves.