# Content Types That Earn Citations — AI Visibility and LLM Brand Discovery

Source: https://www.geekswithgeeks.com/en/ai-visibility/play-content-types

> Prioritise pages that fulfil questions assistants are asked: comparisons, pricing, how-to and original data.

## Five reliable page types

(1) **Pricing and plans** page with concrete numbers. (2) **Comparison pages** ("X vs Y", "best X for Y") that are fair, specific and updated. (3) **How-to guides and documentation** that solve real tasks step by step. (4) **FAQ pages** written as real questions with direct answers. (5) **Original research or data** (surveys, benchmarks, case studies) that others reference. Add **author names, credentials and dates**, cite your sources, and be honest about limitations: assistants and readers both favour credible, balanced pages over thinly disguised ads.

## Earn the answer

Useful pages, credible third-party presence and the right languages work together.

![Three streams: own pages, others' pages, every language.](assets/figures/ai-visibility/section-5-map.svg) — Figure 5.1 — Own pages, others' pages and every language.

## A fair comparison page outline

Fairness builds trust. Say who each product suits, including competitors, and keep it dated.

```markdown
# Acme Tasks vs Trello (updated Oct 2026)

**Short answer:** Choose Acme Tasks for simple task lists with built-in time
tracking; choose Trello if you need many Power-Ups and a large ecosystem.

| | Acme Tasks | Trello |
|---|---|---|
| Starting price | 5 USD/user/month | check current Trello pricing |
| Best for | small teams, agencies | visual boards, wide integrations |
| Weak spot | fewer integrations | no built-in time tracking |

_Pricing and features change; see each vendor's page. Last checked: 2026-10-01._
```

## Link related pages

Link pricing, comparison, documentation and FAQ pages to each other. Clear internal links help crawlers and users move between related answers.

**Quiz:** What makes a comparison page more likely to be trusted?

- [ ] Hiding the date
- [ ] Only praising yourself
- [x] Being fair, specific, dated and honest about weaknesses
- [ ] Using vague claims

*Answer:* Being fair, specific, dated and honest about weaknesses. Balanced, evidence-based pages are more credible to readers and to systems that summarise them.