# Workflow, Owners and Cadence — AI Visibility and LLM Brand Discovery

Source: https://www.geekswithgeeks.com/en/ai-visibility/op-workflow

> Set up a monthly routine with clear responsibilities across marketing, content, web and product teams.

## Who does what, how often

AI visibility cuts across teams. **Content** writes answer-first pages and comparisons; **web/engineering** keeps pages crawlable, rendered, fast and marked up; **PR/community** earns third-party presence; **product and support** fix the issues that negative themes reveal; **analytics** runs the prompt set and reports. Agree one owner for the programme, run the prompt set **monthly** (weekly for critical prompts), review findings in a short meeting, pick a few actions with owners and dates, and re-measure. Keep a change log so you can connect actions to later movement.

## A repeatable routine

Treat AI visibility as an ongoing programme with owners, a cadence and honest reporting.

![Three loops: fix, create, measure.](assets/figures/ai-visibility/section-7-map.svg) — Figure 7.1 — Fix, create and measure.

## A monthly cycle

Keep the loop small enough that it actually happens every month.

```text
Week 1  Run prompt set (3 runs each, 3 assistants, search on/off); save raw answers
Week 2  Analyse: mention rate + range, share of voice, citations, accuracy, sentiment
Week 2  Review meeting (30 min): top 3 gaps, top 3 wrong facts
Week 3  Ship: fix sources, publish/refresh 2-3 pages, outreach actions, technical fixes
Week 4  Log changes; plan next month; report to leadership
```

## Few actions, done well

Choose the few changes most likely to matter (fix wrong facts, answer the top unanswered questions, get present in the top cited sources) rather than a long list that never gets finished.

**Quiz:** Why keep a change log alongside measurements?

- [ ] It is only for legal reasons
- [ ] Logs make results better by themselves
- [ ] Assistants read your log
- [x] To connect specific actions to later changes in results

*Answer:* To connect specific actions to later changes in results. Without a record of what changed when, you cannot learn what worked.